Alice Underhill

Born in the middle of nowhere, making tree houses as a child, Alice was always destined to love the outdoors. Growing up in a small village in Wales, she has always been surrounded by the countryside which has perhaps inspired her creativity and enabled her to think for herself.

As a young adult, she has thrown herself into the hustle and bustle of university life in Birmingham. This coupled with stints travelling across Asia and North America has helped her discover other ways of living and provided lots of inspiration for the ideas bank.

Alice loves to draw and paint and always has. She describes her greatest assets as creative thinking and perpetual curiosity which are both fundamental to her design work.  A strong and effective idea is of first importance when solving a problem and she then enjoys being experimental with production techniques, of which tactile and hand drawn outcomes are most frequent.

Studying Visual Communication and specialising in Graphics has confirmed the importance of cementing a creative career for the future.

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